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Spoken in Scotland for more than 1,500 years Gaelic is the intangible glue that binds many of our communities. It can also be a unique and invaluable asset for businesses seeking a distinctive edge for locals and visitors alike.
There are many ways for you to unlock Gaelic’s potential for your business or organisation. We've gathered a range of useful resources to help you.
Seamlessly integrate Gaelic into your organisation for enhanced communication, ambience, increased sales, and product development. Harness its potential to create cultural connections and shape your organisation's distinct identity.
Why not develop a Gaelic policy? It’s a great way to embed Gaelic within your organisation, and create ambitious goals for its evolution. It's a unique journey for each organisation, but the rewards are boundless.
Some examples:
Discover some ways to create new connections through Gaelic for your organisation.
Some key expressions you could use:
You could incorporate Gaelic into your services – bilingual menus, notices on everyday things like weather, using Gaelic words naturally.
What about promoting language learning resources like Learn Gaelic, Duolingo and Speak Gàidhlig?
Pre-pandemic VisitScotland website research into Gaelic content emphasises its importance as a selling tool:
Published on 28/02/2020
increase in popularity in content
searching for content were under 35 years old
users were from overseas